British Airways launches dynamic packaging in the UAE
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Airline Code [BAW]
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British Airways - the UK's flagship carrier which currently operates 28 weekly flights from the UAE to London Heathrow - has implemented a new feature on ba.com that gives UAE customers the ability to book a complete holiday package from thousands of options online, saving time and money.
The new application has been designed to provide a more streamlined, flexible travel experience and bookings are fully ATOL (Air Travel Organisers' Licensing) protected giving customers peace of mind that their holiday is safe.
British Airways Director of Strategy and Business Units Robert Boyle, said 'This new feature - called dynamic packaging - is a huge step forward for ba.com and our UAE customers. It is simple and easy to use and allows us to offer a new range of exciting hotel, car rental and tourist experiences packaged together at better prices than ever before. Our holidays are ATOL protected so customers can fly with us secure in the knowledge that their holiday is safe. It's a dream value-for-money package in these difficult times.'
(c) Centre for Asia Pacific Aviation. Date posted: 15-Jun-09
In-depth analysis of the Middle East airline and airport sectors, including latest traffic and financial reports and outlooks, is available each month in the Monthly Essential Middle East.
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