After unprecedented success last November, global premium carrier, British Airways - which operates 26 weekly flights from the UAE to London Heathrow - has launched a Club World (business class) sale on fares from the Middle East to Europe and North America.

Part of the airline's strategy to increase competitiveness, the discount fares - implemented to attract Middle East customers looking to take a business trip or premium holiday abroad - will be available from February 1st - 14th and are valid for travel up until June 15th 2010.

With return trips to Europe - including all taxes, fees and surcharges - available for as little as AED8,985, the USA for AED11,065 and Canada for AED10,995, British Airways is confident the discount fares will prove popular with business and leisure customers around the region. Along with these great fares, customers can continue to save when they book their hotel and car hire all in one package.

Paolo De Renzis, British Airways' area commercial manager, Middle East, said: "These highly competitive fares allow our regional customers to enjoy real comfort and luxury for a fraction of the normal price. A similar sale last year proved to be extremely popular and we expect this promotional offer to further boost load factors during the travel period."

British Airways' new Club World - which offers customers a fully-flat business class bed, 25 per cent wider seat as well as greater comfort, privacy and storage space - is available on all aircraft servicing the Middle East region.

A full timetable of British Airways' GCC - London services is available online at ba.com - where the lowest fares are guaranteed - and customers can book, pay and check-in online for their flights.

(c) Centre for Asia Pacific Aviation. Date posted: 02-Feb-10